FREE registration of your reserved .uk domain name!!


If you are the proud owner of a, or a that was registered on or before 10th June 2014 then you will almost certainly have the reserved right to register the equivalent .uk domain name.
If you do not take up your right to your .uk by 10th June 2019 your right to it lapses and the domain name with .uk extension goes out onto the open market for someone else to purchase.

Register your .uk equivalent domain between 25th November 2015 and 7th January 2016 and it’s FREE to you for the first year


  • Your shorter .uk domain name is reserved and waiting for you!

  • Register your .uk between 25th November 2015 and 7th January 2016

  • It’s FREE to you for the first year*

  • If you do not take up your right to your .uk by 10th June 2019 your right to it lapses and the domain name with .uk extension goes out onto the open market for someone else to purchase.

* Free for the first year. After that normal annual fees apply.

“I thought about building our business on a different domain, but no other could proudly celebrate our heritage as well as .uk can. It perfectly positions us to fulfil our ambitions.” Richard Heath Owner, Devonshire Tea

Why choose to register your reserved .uk domain name?

  • It’s a shorter UK focused web domain for businesses and individuals. It brings the UK domain space in line with the more familiar international format of other shorter country codes like .de and .fr
  • A .uk domain puts the emphasis firmly on your brand – exactly where it should be, to help you reach a wider audience and increase sales
  • It brings all the same benefits of trust, reliability and credibility as the, and other members of the UK domain family
  • .uk is easier to remember and firmly states where you are and who your audience is
  • Being shorter the .uk domain lends itself well to social media channels such as Twitter where every character counts
  • .uk is easier and quicker to communicate to your audience and easy to remember


dotukThe shorter UK domain for everyone
Confident. Entrepreneurial. Distinctive.

“We engage more closely with our audience with a .uk” Yiuwin – The Pitch

Get the .uk FREE* if you register it between 25th November 2015 and 7th January 2016

As the proud owner of a web address from the .uk domain family, between 25th November 2015 and 7th January 2016 you are eligible to take up your rights to the .uk domain name of the same string FREE OF CHARGE!
*Please note:

  • If you do not renew your domain you will lose the right of first refusal
  • Any domain not renewed will no longer carry your right of first refusal

“Why say something in six characters, if you can say the same thing in three?“ Lennard Minderhoud, CEO, Fashion United

Don’t miss this great offer. Start using and benefitting from your new .uk domain today!
You’ll be in great company! The shorter .uk domain name launched in June 2014 and has already been taken up by over 400,000 people and businesses

“For us, .uk represents the latest in domain names – it’s shorter, and succinct, but retains everything great about the positioning of those two little letters: UK” Lennard Minderhoud, CEO, Fashion United

Put your .uk domain to work for your brand

How are people putting the .uk to work today?

  • Many individuals and businesses have already or are in the process of switching across their existing website address to the new .uk – it’s simple, quick and puts the focus right back on your brand
  • Those not ready to migrate their website across today are setting up their .uk as a dedicated campaign page or landing page with new content, highlighting key areas of their business or as a blog or news space to gain additional web traffic and online visibility
  • Owning a separate .uk domain name allows you to create distinctive advertising strategies reaching different target markets
  • Owning and using your .uk domain provides customers with more ways to find you when searching online
  • A number of companies are using their .uk as a social media URL shortener – where every character counts

Starting to use your new .uk domain name in new and creative ways can help increase online visibility and build traffic in readiness to make a full switch in the future. And now if you take up your .uk between 10th November 2015 and 7th January 2016 it’s FREE for one whole year!

“We decided to switch our domain name to a .uk because it felt like a better representation of us and our business”. Yiuwin – The Pitch

Who is switching to .uk?
The first person in the UK to switch to the new .uk domain when it launched was British icon and tech enthusiast Stephen Fry. He has always supported the need to be able to have .uk on its own, without the .co, and his wish was granted last year. Since then over 400,000 additional businesses, families and individuals have registered their own .uk domain.

Another .uk switcher is Bianca Miller, runner up on The Apprentice and serial entrepreneur. She runs a number of businesses centred on building your personal brand so naturally understands the value of what your email address and domain name says about you.

UK shopping habits influenced by domain name
Domain names influence our shopping and browsing habits. Recent research revealed that when people are conducting internet search with a view to buying products and services, 69% of those surveyed would be more likely to click on a web site ending in .uk in preference to any other ending (source: © insight engineers ltd., September 2015).

“With a .uk, it’s clear to see that I’m based in the United Kingdom, and I’m playing on an international field. The fact that my web address is that bit shorter, thanks to the .uk domain, is another bonus – it might seem small, but it’s not insignificant, especially in the world of social media where every character counts! It was important to me to tap into the cultural heritage of British business. I also believe my customers trust my domain name more. I would encourage anyone to get a .uk domain name for their online business.” Katy, Founder of

Take up your rights to .uk today – FREE for the first full year

To register your reserved .uk domain name
please phone 0845 6585 444 or 01443 879777